"Radio is greatly undermonetized. Look at the time people spend listening to radio vs. the money currently being spent to advertise on radio – it’s out of whack."
“Radio is not only an add-on medium but a major medium.”
Jim Gaither, Director of Media
Negotiations with the Richards Group, discusses the unique aspects of
various markets, the new PPM methodology, and the accountability of radio. The Richards Group is responsible for $750 million in Radio buys annually, and is the 15th largest media buyer in the United Stated. Highlights
include:
PPM finds new trends that could not be
accessed before, and it provides new
opportunities for advertisers.
Despite the challenges of the economy, PPM has
helped agencies provide better insight to their clients than ever before.
PPM reveals consumers listen to a lot
more radio than previously thought, but on a wider variety of stations
PPM reveals that the same number of people are listening to
radio, but we changed how we measure it.
PPM gets five times more sample size than
the diary status because it measures actual exposure rather than recall.
Stay tuned...later this week I'll be posting the rest of the seminar with footage of Jenny Tsao, PPM Implementations Market Manager, and Katie Wilcox, Account Executive of ClearChannel.
Tradition and trend collide in the palm of your hand with iheartradio and now you don’t have to run to your car, office, or home to get the latest radio buzz. It’s all there, in your phone, and ready to connect you to your local community.
And now it’s available for your Blackberry.
This application was developed by Clear Channel so all radio stations that fall under the ClearChannel umbrella are included in this app’s offerings. (Some of the options include Ryan Seacrest’s AT40 show, and talk shows featuring Rush Limbaugh, Dr. Laura and Glenn Beck.)
To date, more than two million unique users have downloaded the iheartradio application. Just recently, iheartradio spent 10 days as the #1 BlackBerry app and has remained in the top 20 since launch. For the iPhone and iPod Touch, the application consistently ranks in the top five among free music apps.
iheartradio’s user engagement is especially strong.
Some 80% of users have downloaded subsequent updates of the app from
the iTunes App Store and a full 20% of those who have downloaded the
app come back weekly. In addition, iheartradio users are showing dramatically longer time spent with the app than the average user of mobile applications. A January 2009 study from Magid Associates pegged average time spent with all mobile apps at 39 minutes per week. iheartradio users listen an average of 99 minutes per week.
Yes, there are many app’s you can download that provide you with music, but they might cost money, as does adding music to your iTunes library. iheartradio gives you free access to dozens of radio stations, talk radio shows, and the ability to play around with your music, by looking at album covers and searching for lyrics. One nice thing is the tagging of songs. Basically when you’re listening to the radio you can tag the song to buy in iTunes.
Also, the interface is easy to use. You can scroll through and choose from a number of local channels, or you can choose your listening based on format (adult hits, classic hits, or jazz, for example), or personalities.
Highlights Include:
More than 350 of America's favorite stations
Streaming in high-quality AAC format
Critically acclaimed genre-defying channels
Bookmark stations and tag songs
Hit Randomize to find something new
Advertiser benefits are equally impressive.
Prominently featured video pre-roll ads sync to a 300x250 display ad, which remains on display after the video ad completes.
Display ads are only served when the user is interacting with the player and guaranteed to be viewing it.
Advertisers will also be able to place in-player flash ads via dynamic transparent overlays.
Clear Channel Radio saw the number of advertisers choosing its digital platforms grow by 23% in 2008, to some 100,000 advertisers. Through April 2009, the company is on track to grow that number by some 39% year over year.
Download your iPhone app right here or visit the iTunes App Store. Download for your BlackBerry here.
Stay tuned because every radio group has an OUT OF THE BOX story to tell....
Introducing all five of our Media Generations Podcast Series. This series gives you an informative follow-up to last summer's Big Research presentation by Dr. Shultz. I've packaged them below for your listening pleasure.
Also, if you are involved with media planning, strategy, selling, allocating or marketing to the consumer, you simply cannot miss Dr. Shultz's Webinar coming up on November 19, 2009. Click here to register now.
By attending this webinar, you will walk away with... (Regularly $50. Now only $29.95)
Real, actionable data from consumer confidence to purchase behavior
Achieve better connection by getting beyond audience demographics in a multi-media marketplace
True Media Consumption Revealed and influence in the following categories: Electronics, Prescription Drugs, HBA, Home Improvement, and Apparel.
Learn how to put the MediaPlanIQ™ knowledge to work for you. Kim Rayburn, SVP, BIGresearch, will share real allocations that include media influence combined with consumption and cost.
Gain insights that will help you move ahead and reach your consumer
Don E. Schultz is Professor (Emeritus-in-Service) of Integrated Marketing Communications at Northwestern University, Evanston, IL. He is also President of Agora, Inc., a global marketing, communication and branding consulting firm also headquartered in Evanston, IL. Schultz lectures, conducts seminars and conferences and consults on five continents. He is the author of eighteen books, including Media Generations, and over 100 trade, academic and professional articles. He is a featured columnist in MARKETING NEWS and MARKETING MANAGEMENT. Schultz is recognized as a leading authority on new developments in marketing and communication and has helped develop the Integrated Marketing and Integrated Marketing Communication concepts around the world along with pioneering work in marketing accountability, branding, internal marketing and marketing metrics/ROI.
The Complete Exclusive PARC Podcast Series with BIGResearch President Gary Drenik.
Podcast #1: Shift Happens, Media Market Starts and Ends with the Consumer.
FOR IMMEDIATE RELEASE CONTACT:
Melissa
Kunde Email: Melissa@portlandradio.org
PORTLAND AREA RADIO COUNCIL (PARC) HOSTS SEMINAR FOR THE PORTABLE PEOPLE METER (PPM)
Reveals New Accountability For Radio
Portland, OR November 4, 2009 - Wherever a Radio listener may be – in the car, at home, or at work – PPM monitors every station heard to give precise results about how and when consumers listen to the Radio. PPM automatically detects the stations to which listeners are exposed, stores the information, and sends it back to Arbitron each night.
PARC will host a seminar about PPM with insights from some of the nation’s top media experts on November 4th at the Gerding Theater. This event will reveal preliminary results and the unique aspects of the Portland Market
“Radio has always been a powerful medium and this new technology supports Radio’s power with accountability. I’m excited to bring in Jim Gaither, one of the nation’s most prominent media buyers, along with two of Arbitron’s key executives and Radio management from San Francisco to share and educate this new technology with local advertising and marketing professionals, ” said Melissa Kunde, PARC’s Executive Director .
The beauty of PPM data for Radio is that it is more stable from survey to survey so advertisers can be more confident that the differences among surveys are the result of changes in listening. Since it is passive and electronic, listeners don't need to remember who they were listening to, they need only to carry the PPM device and the technology does the rest. In addition, PPM data is refreshed each month, to get a faster read on changes in the market.
PARC will host the PPM event at the Gerding Theater at the Armory, 128 NW Eleventh Avenue on November 4, 2009 from 8:30am – 10:30am.
1. Gain knowledge about the Portable People Meter and the unique aspects of the Portland Market. 2. Know the methodology and how it is different from the old diary methodology. 3. Get clear insight on the new accountability of Radio with the new technology. 4. Hear Insights from:
* Jim Gaither, Director of Media Negotiations with the Richards Group in Dallas, TX, * Michael Nelson, Account Executive from Arbitron, * Jenny Tsao, PPM Implementations Market Manager * Katie Wilcox, Account Executive of ClearChannel.
The Portland Area Radio Council's (PARC) mission is to promote the power of Radio to create fiscal health for both local businesses and the communities that Radio serves. PARC is made up of Entercom Communications, Alpha Broadcasting, Clearchannel Communications, and Westside Radio equaling 23 top stations in the Portland market. The official PARC site is: www.portlandradio.org
Welcome to the final podcast where Jenna Algie, Business Development Manager, of Big Research will tell you all about your Media IQ. We've even included a slideshow so that you can read along as she explains:
How consumers are influenced to purchase.
The best way to allocate your media dollars.
How to generate more revenue through radio ad sales.
Get the book Media Generations for just $13.95 when you enter promotion code PCDWAW5W. Click here for details.
Find out more about how businesses can see significant increase in ROI by advertising with Radio plus Internet, and sign up for the Webinar, at My New Business First.
In our last podcast Gary Drenik, President of Big Research, tells us the top four things that marketers/advertisers should focus on to design more consumer-centric media plans to maximize their ROI. In this podcast he tells us which is most important...(drumroll)
Bottom line: you might want to save a seat for the consumer at your allocation table.
Get the book Media Generations for just $13.95 when you enter promotion code PCDWAW5W. Click here for details.
Find out more about how businesses can see significant increase in ROI by advertising with Radio plus Internet, and sign up for the Webinar, at My New Business First.
Three is the magic number. As we continue listening to the third Media Generations Podcast, Gary Drenik, president of Big Research, explains how media consumption has flipped, putting the control into the consumers hands. Gary explains how the market needs to be dedicated to the consumer and gives us the 4 critical variables for consumer-centric media planning. He also gives us the four secrets of maximizing ROI.
Get the book Media Generations for just $13.95 when you enter promotion code PCDWAW5W. Click here for details.
Find out more about how businesses can see significant increase in ROI by advertising with Radio plus Internet, and sign up for the Webinar, at My New Business First.
