Local Radio cuts through the clutter, creates a personal connection and uses modern technology to effectively drive business and prove accountability.
Local Radio is everywhere:
On-air, On-site, Online.
- 92% of Portland Consumers Listen to Radio today.
- Radio plays a special role in our lives
- "...In regional test, Radio has been much more effective for business that when other media are used" John Mittnacht, Director of Advertising Global Wealth Management, Citigroup
- Radio and Internet increases brand recall.
- Radio has a local fan base that can drive business to websites.
- In Portland about 475,000 unique visitors or 1/3 of the population go to local Radio websites monthly.
- Radio is about storytelling. It touches the human need for connection and information.
- Radio get results and creates a relationship with your core customers.
- Radio on-air and online are a powerhouse combo for lead generation.
- Radio is "Now". It is real-time. It's the power of one-to-one communication.
- Radio is not going away...We are growing and connecting with the 21st century customer.
Thanks to the Portland Advertising Federation for partnering on this outstanding presentation.
