RadioGuruPdx

Radio Brands Deliver Relationships...

through several modes of connectivity. Brand co-interaction is radio's unique value proposition from on-air to texting. Radio is in the business of building relationships. We are not in the business of advertising. Our lifestyle social media party invites you to be the bell of the ball. All you need to do is introduce yourself, be nice to our guests, get to know them, let them talk to you and bring value to their life experience.

Want to learn more? Visit www.portlandradio.org click 21st century Radio then on the top left click Get Results or email me at melissa@portlandradio.org




What's Next In Marketing & Advertising

View SlideShare presentation or Upload your own. (tags: digital strategy future thinking)

Surviving Tough Times

MarketingProfs tells the tale of a chapter from the Studs Terkel classic about the Great Depression, Hard Times:

One chapter in the book, "The Big Money," includes an interview with William Benton, founder of the ad agency Benton & Bowles (now D'Arcy Masius Benton & Bowles). Not only did the startup agency not crash when the stock market did, its profits shot up—and stayed there. How did they do it? 

Hasselwander lists some reasons, then translates them into tips for B2B marketers today. 

The agency did audience research. "They worked with George Gallup. They listened to customers. … This was new stuff," Hasselwander reports. Lesson: Marketers who listen to their customers [and clients] in new and powerful ways will win the battle for fewer dollars. 

They invested in media (like radio) that bigger agencies were ignoring. Lesson: Those who master the next wave of media will rise above the fray. 

They invested in other businesses—at rock-bottom prices. Lesson: Keep some powder dry. The really good investment opportunities are starting now. 

They invested in new talent. The agency was able to "add incredible talent at low prices because of the glut of labor supply," he reports. Lesson: Keep hiring channels open, and be pickier than ever. 

The Po!nt: Think outside the tattered box. Great marketers find an opportunity in every challenge—and forge ahead.

  "Radio is the Perfect Storm of New and Old Media"

Radio has always been a social media. Radio brands attract and retain very active social groups. Locals L O V E their  radio station. New media just makes it easier to interact with audiences that buy, have opinions and are loyal to those who are loyal to them. Radio the "perfect storm" of new and classic social marketing.

Doesn't this get you excited. I get goose bumps when I think of what's possible!

Melissa - Radiogurupdx

2009 is a tribute to those that "DO"

To be a leader or not to be a leader this is the question in 2009? Groupthink has decided to make this year a struggle but will you?

No doubt about it. There are forces, this year, that are weighing in as challenges but a strong challenge is what separates the "talkers" from the "doers". It shines the light of value on those who have that unique ability to create a solution and carry it through. These folks believe that it is not the "times" that matter but what you do with your time that matters. It's in their blood to move with purpose and never lose sight of the vision.

Are you one of these people? If you are: This is Your Year. If you are not, find these people and work with them they will make all the difference.

Atlas Shrugged by Ayn Rand is my favorite story of all time. If you have not read it I recommend that you do. To all the "Doers" this quote is for you.......

"If you ask me to name the proudest distinction of Americans, I would choose--because it contains all the others--the fact that they were the people who created the phrase 'to make money.' No other language or nation had ever used these words before; men had always thought of wealth as a static quantity--to be seized, begged, inherited, shared, looted or obtained as a favor. Americans were the first to understand that wealth has to be created. The words 'to make money' hold the essence of human morality.

"Until and unless you discover that money is the root of all good, you ask for your own destruction. When money ceases to be the tool by which men deal with one another, then men become the tools of men. Blood, whips and guns--or dollars. Take your choice--there is no other--and your time is running out."

The above is an excerpt from Atlas Shrugged, © Copyright, 1957, by Ayn Rand

Want to find a solution and "make money"? Use local radio and win.

Email me: Melissa@portlandradio.org.