RadioGuruPdx

Turn 'em on to Your Business with Radio

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What has audience, passion, and drives behavior?

Radio A Glimmer of Light

 

You can HEAR & SEE Radio

All you of heard this song first on the radio. Some of you, like me, really liked listening to it so you took action and looked it up on the net. This is the typical process most everyone does when they hear something on the radio.

Your can build interest with a compelling audio brand, tell your story and then show them the visual rest of our story on via the web. Radio has digital assets like radio stations website, lifestyle sites or they'll build a micro-site built just for you. Or you may already have web presence, whatever the digital solution when you plan it with radio you win.  

Think of your business first and how radio can help put your product or service in front of the pack. Radio talks to humans, connects with lifestyles, and build relationships. And all you have to do is say hello, be consistent, and have a empathic or action offer that appeals to radio's open and willing audience.  

want to learn more about radio go to...The Portland Area Radio Council

Lyrics | Coldplay lyrics - Viva La Vida lyrics

Social Media takes alotta time and People to WORK

Debunking Six Social Media Myth -  Read this article in Business Week - February 19, 2009

and then Hear 2.0 from -Mark Ramsey is a media industry thought leader.

Why Radio Matters - even in a New Media World

Because of this myth:

"If you do something great [in digital media], people will find it. Quite simply, that never was true. Until you can drive traffic to your social media effort, you've got a tree falling in the forest, heard only by those standing nearby. A great number of tools can drive traffic, including StumbleUpon, Digg, and Twitter, but nothing works better than word of mouse—one friend telling another, "Hey look at this!"

And what, other than sheer viral momentum, creates the word-of-mouth spark in the first place?

Could it be....Radio?

That old-fashioned medium that does nothing better than reach lots of people at the same time with one clear message.

Everything old is new again.

On-Air Drives Digital Effectiveness Two Ears at a Time

The Age of Technology is restructuring consumer habits and daily choices. Lisa Johnson, in her book Minding your X and Y's states: "Technology is reshaping the marketplace because it is reshaping consumers from the inside out…Businesses need to understand how to reach the multi-tasking, constantly upgrading, customers who grew up in the Internet era…" Industry is exploring new paradigms daily to identify the most powerful and effective media mix.

Intriguingly, of all traditional mediums, Radio may be the most powerful and effective modern day media that best combines with other Media. Dr. Martin Block and Dr. Schultz in their book Media Generations: Media Allocation in a Consumer-Controlled Marketplace state: “While simultaneous media usage is commonly recognized in advertising and marketing circles, it is totally ignored in the current media measures...Radio, for example, has long been characterized as a secondary medium. Listener’s commonly engage in other activities while still enjoying the programming. Every media planner and buyer knows this. Yet, Radio is still being measured on a basis of intra-media comparisons – what station is being listened to – rather than a more relevant inter-media basis, namely, it’s usage in combination with other media forms.”

The new consumer-controlled market place isn't really asking the question of whether or not to use radio or any other media but rather: What is the best percentage of any given media that could be used to strike a strong marketing mix that will actually connect with the active consumer's we are trying to reach?

The Benefit of Synergy study by the Pretesting Company in 2005 and Harris Interactive, Inc’s study, Radio and the Internet: Powerful Compliment for Advertisers explored whether or not Radio proved effective when used in tandem with other media.

The results are striking and solidify Radio as an effective and valuable partner in a media mix:

•    67% say hearing things on the Radio will remind me to look up something when I’m using the Internet.
•    57% say that while they are listening to the Radio and online will check things out after just hearing about them on the Radio. 
•    The mix of one Radio and one Internet exposure had more than twice the aided recall of two Internet ads when consumers were given a list of similar products.
•    Swapping one of two TV ads for two Radio ads increased unaided brand recall by 34%.
•    Replacing one of two newspaper ads with a radio ad almost tripled unaided brand recall.
•    When two ads replaced one of the two TV exposures, more people chose the advertised brand as their first choice.
•    Customers that heard two Radio ads (and only one TV ad) could restate a campaign's main message just as well as those exposed to TV ads.

Touch Points for Relationship Building

 Radio brands deliver relationships through several modes of connectivity. Brand co-interaction is Radio's unique value proposition from on-air and text messaging to micro-sites. Radio’s intrinsic opportunity is leveraging loyal on-air developed communities and grounding/capturing them with digital assets.

Radio is in the business of building relationships. Listeners are open to learning about solutions way before they are ready to become consumers. They are interested in products and services that improve their lives and feel familiar to them when they decide to buy. Radio’s personal nature and lifestyle/generational focus allows for intrusiveness and gives marketers greater opportunity have a one-to-one emotional communication with consumers during the whole-span of the buying and product cycle.

Radio is sound and sound gets played in the human brain whether we want it to or not; like a song that gets stuck in your head. Radio’s sound and theater of the mind advantage delivers mind branding and that means a lot when connection and relationship means winning.

Radio Relationship Assets:

• On Air Audio Messaging
• On Air Talent: Word-of-Mouth
• Station Websites
• Lifestyle Websites
• Interviews live and recorded
• Online Video Streaming
• Email & Micro-site Building
• Banner Advertising
• Text Messaging
• On-Site Appearances
• Event Planning
• Concert Sponsorships
• Podcasting
• Streaming sponsorships
• Facebook,
• Twitter,
• MySpace
• Contests
• Coupons

Want a hot email address or a cold one? Your local station's have thousands of fan's who interact with them everyday digitally, that's HOT!

Don't Skimp on Your Ad Budget. The Cost later will be Greater.

Thought you'd enjoy some insight from the brains at the Wharton School of Business.