RadioGuruPdx

Warren Berger Speak About Radio on NPR

The guru's are speaking and they are saying R A D I O...
Melissa Kunde - Radiogurupdx

Warren Berger - Advertising Guru on Radio (Listen Here) 

Radio Offer Attractive Space for Ads

All Things Considered, April 28, 2009 · Radio offers advertisers the last captive audience.

Radio ads are cheap to produce and buying airtime is inexpensive, too. You can blanket the airwaves with a slogan or jingle in a way you can't with TV.

Warren Berger's forthcoming book is Glimmer: How Design Can Transform Your Life and Maybe Even the World.

Dr. Schultz - Media Generations & BIGresearch - 350 Attendance!

Thanks to everyone who attended! Stay tuned for a recap from Dr. Schultz here and BIGresearch for more info via podcast with visuals on what the consumers are saying about media influence in: automotive, dining-out, electronics and more.....! 
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View more presentations from Melissa Kunde.

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Radio Marketing Guide

View more presentations from Melissa Kunde. Radio Advertising Bureau

BIGresearch Interview with RADIO PARC on Dr. Schultz

Gary Drenik, President of BIGresearch is interviewed about upcoming April 28th event.

Media Planning in the New Consumer-Driven Marketplace

COLUMBUS, OH 4/22/09 Dr. Don Schultz, the leading authority integrated marketing and communication, and BIGresearch, a leader in online market intelligence and Internet powered marketing research are coming Portland.



The big event takes place on Tuesday April 28, 2009 at 8:00 am at the Gerding Theater at the Armory. This lecture is sponsored by the Portland Area Radio Council (PARC), and will draw many of Portland’s top business, marketing and advertising professionals. To register for the event go to www.portlandradio.org. Admission is $40 and includes a complimentary edition of Dr. Schultz’s recent book ($18.95 retail) for the first 250. (click here to register).



Dr. Schultz, a professor (Emeritus-in-Service) at Northwestern University, has 15 years of agency experience and continues to consult worldwide. He is the author of eighteen books and over 100 trade, academic and professional articles. He is a featured columnist in MARKETING NEWS and MARKETING MANAGEMENT. He was the founding editor of THE JOURNAL OF DIRECT MARKETING.



Dr. Schultz will address how consumers use media today and how marketers can make every dollar count by changing how they plan and buy their media mix. He will also be looking at the new push-pull marketplace and cover topics in his new book: MEdia Generations: New Media Allocation in a Consumer-Driven Market Place.



“What we know is that old marketing and advertising formulas dont work in todays world. Local Radio is interested in being a part of helping our advertisers find solutions that create results for everyone we serve.” Says the PARC, Executive Director, Melissa Kunde.

 Portland Area Radio Council
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Who is Dr. Schultz?

What’s the story behind this new book and Dr. Don Schultz?
 

This book will be the essential guide for all media buyers and planners and product managers who want to understand how to craft media campaigns in the new media world. ( And 250 of you get it as a complimentary gift for going to the lecture on Tuesday April 28!)

It’s about new media allocation in the empowered marketplace.  BIG Research captured the data and Martin Block and Dr. Schultz wrote the book. 

This all grew out of the simultaneous media usage research that we started doing in 2002. BIG Research  was very involved with the National Retail Federation, working with people like Wal-Mart, Target and Kohl’s, trying to figure out what and when people would buy so they could better forecast what kind of promotions they should run. 

Pass this blog along. Tell you friends: GET Special VIP CODE by emailing me.   Melissa@portlandradio.org

Register NOW! Event is Tuesday April 28 at 8:00 am

Don Edward Schultz is Professor Emeritus of Service at Northwestern University's Medill School. He is most notable for his research and writing on Integrated Marketing Communications (IMC). In 1992, the American Advertising Federation named him Advertising Educator of the year, and in 1998 Sales and Marketing Management magazine named him one of the 80 Most Influential People in sales and marketing. Often referred to as the "father of integrated marketing", Schultz is the author or co-author of 13 books on marketing, including Integrated Marketing Communications (1993), Communicating Globally (2000), and IMC: The Next Generation (2003). He writes a regular column on Integrated Marketing for Marketing Management magazine, the trade publication of the American Marketing Association.
Prior to his academic career, Schultz worked for 15 years in the field of advertising. Schultz earned a Bachelor of Business Administration from University of Oklahoma in 1957, a Master of Arts in Advertising from Michigan State University in 1975, and a Ph.D. in Mass Media from Michigan State in 1977. Schultz lectures and consults for various business groups and currently resides in the Chicago metropolitan area. He is also the president and founder of Agora, Inc., a consulting firm based in Evanston, Il.

Thanks to BIG FRONTIER for their infomation and YOUtube video.

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