Quote

  • "Radio is greatly undermonetized. Look at the time people spend listening to radio vs. the money currently being spent to advertise on radio – it’s out of whack."

    - Eric Schmidt, CEO Google USA Today

Radio Research

Enter your email address:

Delivered by FeedBurner

Newsletters

Gurus of Radio

Radio Reading

Google Search

  • Google

    WWW
    radiogurupdx.com

« Dr. Schultz - Media Generations & BIGresearch - 350 Attendance! | Main | TAKE THE LEAD »

April 30, 2009

Warren Berger Speak About Radio on NPR

The guru's are speaking and they are saying R A D I O...
Melissa Kunde - Radiogurupdx

0623-npr-cvr


Warren Berger - Advertising Guru on Radio (Listen Here) 

Radio Offer Attractive Space for Ads

All Things Considered, April 28, 2009 · Radio offers advertisers the last captive audience.

Radio ads are cheap to produce and buying airtime is inexpensive, too. You can blanket the airwaves with a slogan or jingle in a way you can't with TV.

Warren Berger's forthcoming book is Glimmer: How Design Can Transform Your Life and Maybe Even the World.

Posted at 10:25 AM |

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8353029bf69e201156f6abf97970c

Listed below are links to weblogs that reference Warren Berger Speak About Radio on NPR:

Comments