"Here's where the dynamic people come home to roost. While they eschew TV, they devour radio -not only in their cars when they're on the go with their
busy schedules, but also at home, where they can multitask while listening
to the radio."
Source: Mindset Media co-founder Sara Welch in Ad Age, May 4, 2009
Dynamic People" Definition:
Dynamism 5's (highly dynamic people) thrive on being where the action is.
They see and do more in a typical day than many would dream of doing in a
week, or even a month. They believe the only place to be is in the thick of
it; never on the sidelines.
Makes sense, since we know RADAR 101, released June 15, 2009, shows that
more than 94 percent of college graduates ages 25-54. And 95 percent of
adults 25-54 with a college degree and an annual income of $50,000 or more
tune into radio over the course of a week.
Radio really is the last mass medium that is used live, in real time. By
people who do, buy and influence.
