"Radio is greatly undermonetized. Look at the time people spend listening to radio vs. the money currently being spent to advertise on radio – it’s out of whack."
David Allen: Getting Things Done: The Art of Stress-Free Productivity
Lisa Johnson: Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers
Roy H. Williams: The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires
Seth Godin: The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
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