Introducing our Media Generations Podcast Series, an informative follow-up to our Big Research presentation by Dr. Shultz. I had the opportunity to interview Gary Drenik, President of Big Research and ask him about Radio's value in the media mix. This is part one of five podcasts that will answer questions like:
- How should businesses allocate their media dollars in the 21st Century?
- How is Radio valuable to that media mix?
- In a fragmented market place, what media influences consumers to make purchasing decisions?
Read the Transcript Here.
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Find out more about how businesses can see significant increase in ROI by advertising with Radio plus Internet, and sign up for the Webinar, at My New Business First.
Enjoy,
Melissa Kunde - Radiogurupdx
