Media Generations Podcast 2: Need a companion? Radio is the #1 companion medium of media.

Radio is a star companion medium in media mix.

• If a tree falls in the woods and no one hears it, does it matter?
• If a consumer doesn't see or hear your advertisement will it attract business? 
• In today's fragmented digital world, what does it mean when consumers use companion media?

Welcome to Media Generations Podcast Part two. In this compelling interview Gary Drenik, President of Big Research,  will explain how consumers use media in a fragmented digital world.  Big Research's SIMM Study reports how consumers are faced with more media than they can consume. Multitasking media is the new reality, and the SIMM study prove that Radio is the number one companion to any media mix.

Listen Here

Read the transcript here.

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Enjoy,

Melissa Kunde - Radiogurupdx