Quote

  • "Radio is greatly undermonetized. Look at the time people spend listening to radio vs. the money currently being spent to advertise on radio – it’s out of whack."

    - Eric Schmidt, CEO Google USA Today

Radio Research

Enter your email address:

Delivered by FeedBurner

Newsletters

Gurus of Radio

Radio Reading

Google Search

  • Google

    WWW
    radiogurupdx.com

« Media Generations Podcast 2: Need a companion? Radio is the #1 companion medium of media. | Main | Hot Retro Radio »

October 15, 2009

Media Generations Podcast 3: Got Synergy? Maximinze ROI with a Push-Pull application.

3

Three is the magic number. As we continue listening to the third Media Generations Podcast, Gary Drenik, president of Big Research, explains how media consumption has flipped, putting the control into the consumers hands. Gary explains how the market needs to be dedicated to the consumer  and gives us the 4 critical variables for consumer-centric media planning. He also gives us the four secrets of maximizing ROI.

Listen Here

Read the transcript here. 

ThumbnailImage media generations Get the book Media Generations for just $13.95 when you enter promotion code PCDWAW5W. Click here for details.

Find out more about how businesses can see significant increase in ROI by advertising with Radio plus Internet, and sign up for the Webinar, at My New Business First.

Enjoy,

Melissa Kunde - Radiogurupdx

Posted at 08:00 AM |

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8353029bf69e20115712c473a970c

Listed below are links to weblogs that reference Media Generations Podcast 3: Got Synergy? Maximinze ROI with a Push-Pull application.:

Comments