Media Generations Podcast 4: Radio stacks up as Big Influence.

In our last podcast Gary Drenik, President of Big Research,  tells us the top four things that marketers/advertisers should focus on to design more consumer-centric media plans to maximize their ROI.  In this podcast he tells us which is most important...(drumroll)

Bottom line: you might want to save a seat for the consumer at your allocation table.

Listen here

Read transcript here. 

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Find out more about how businesses can see significant increase in ROI by advertising with Radio plus Internet, and sign up for the Webinar, at My New Business First.

Enjoy,

Melissa Kunde - Radiogurupdx