As we ride into 2010, PARC announces two exciting events that will lead the way for convergence marketing. PARC's exclusive cutting edge campaign My Business First launches this month, in addition PARC has enlisted Remerge for Digital Integration Training.
Portland Area Radio Council (PARC) Launches My Business First Campaign, a Leading Edge Approach to Radio Convergence Marketing.
Portland, OR February 2010 — My Business First (MBF) is a first of it’s kind marketing campaign created exclusively by PARC that includes an impact video, webinar, on-air commercials, and website. The primary goal is to show radio’s pivotal influence to consumers especially emphasizing using the Internet PLUS Radio together. The on-air portion of the campaign drives the listener to the MBF website. This is the most compelling part of the campaign since it teaches the listener/advertiser by example how combining radio and Internet creates a powerful synergy in result oriented media planning and allocation.
MBF also uses state of the art statistics retrieval and captures real data from online prospects hoping to prime the market, open doors and create new opportunities as the economy improves. This is the first campaign of its kind anywhere in the nation.
This campaign is the brainchild of Melissa Kunde, Executive Director of PARC. Melissa is also the host of the free MBF Webinar called “Getting to First,” where business owners and marketers can ask direct questions, learn how to utilize Radio, and get info first hand about integrative radio marketing technology.
“Contrary to media & advertising industry myth, Radio listening has been positively affected by new technology. Studies show that Radio is an influential companion medium in the media mix. This means people listen to radio simultaneously while on the internet or using their mobile phone. MBF not only educates business owners and marketers about the value of Radio, it proves by example that when you combine Internet with Radio you create one of the most powerful marketing combinations in history.”
Kunde hopes to break-through misunderstandings about Radio. The target audience for MBF is decision makers, CEO’s, marketing directors, and business owners and advertising agencies. This campaign employs state-of-the-art technology using video, flash, web analytics, and survey questions to engage marketers and track each aspect of the campaigns effectiveness.
The Portland Area Radio Council's (PARC) mission is to promote the power of Radio to create fiscal health for both local businesses and the communities that Radio serves. It’s members include: Alpha Broadcasting, ClearChannel-Portland, Entercom-Portland and Westside Radio. www.portlandradio.org - www.radiogurupdx.com
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Portland Area Radio Council Enlists Remerge For Digital Training.
(Remerge to focus on convergence as is key to Radio’s growing future.)
February 10, 2010 (Columbus, Ohio) – The Portland Area Radio Council (PARC) has enlisted Remerge, a Columbus, Ohio integrated media advisory company, to provide online training to PARC’s radio members throughout 2010. Remerge has been working with traditional media companies, including radio, on multiple medium strategies to evolve their business model while growing digital and traditional revenue.
PARC is comprised of Alpha Broadcasting, Entercom, Clear Channel and Westside Radio, which accesses 20 radio stations statewide. PARC’s commitment to the Portland market place is to offer leading edge solutions. Remerge’s training will allow PARC to remain in the forefront of marketing and advertising strategies.
“We’ve been able to help stations significantly increase their digital dollars through greater understanding of the possibilities of using radio and the web together to generate measurable results,” said Remerge Managing Partner, Tonya Eberhart. “Training is key – understanding how to blend traditional and new media into one integrated marketing solution puts any media company on solid footing, and allows them to standout in a crowd”.
The PARC mission is to promote the power of Radio to create fiscal health for both local businesses and the communities that Radio serves in the Portland, Oregon metro area. PARC’s Executive Director, Melissa Kunde, says convergence of digital with terrestrial is vital to radio’s success and is definitely the focus for Portland area broadcasters.
“Radio is supremely involved in digital media and with multiple touch points. Thinking of radio as just on air, while effective, is not the only way to use Radio. It’s a powerful medium for reaching the consumer and driving traffic to online destinations…” says Kunde, “…Remerge has a very unique, ground-up approach for building that knowledge in a comprehensive manner.”
Chuck Francis, Co-Founder and VP New Media Strategies for Remerge says that the evidence of radio’s benefits in the digital arena is beginning to reveal itself more and more. “Recently Constant Contact (an online email marketing solutions company) saw a 50% spike in business and actually hired more people at a time when most marketing companies were slashing staff… radio was the cornerstone of their marketing plan, and played a huge role in that success.”
Remerge training will begin in March of this year. “We’re very excited about working with Remerge…” said Kunde, “…we’d love for Portland to begin to set the standard for radio everywhere.”
About PARC
Since 1997, The Portland Area Radio Council has worked to promote the power of Radio to create fiscal health for both local businesses and the communities that Radio serves in the Portland, Oregon metro area. Learn more at http://www.portlandradio.org
About Remerge
Remerge Media is a multi-media advisory firm, specializing in new media integration and simultaneous media solutions. Remerge works with radio clients to help them understand, integrate and generate revenue from new media through custom sales solutions, and providing traditional media sales personnel with highly specialized training. More information about Remerge can be found online at http://www.remergemedia.com
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