Telling a story is different than writing one. Getting the right people's attention is key. An ear-catching opening line can make all the difference in a "move-the-needle" radio campaign.
Wizard of Ads - Food For Thought
Quote
"Radio is greatly undermonetized. Look at the time people spend listening to radio vs. the money currently being spent to advertise on radio – it’s out of whack."
- Eric Schmidt, CEO Google USA Today
Audio Explosion
Radio Research
PARC Stations
Search
Marketing Blogs
Newsletters
Become a Fan
« Out Teach Your Competition | Main | Channeling All Engines with Tim Miles Including Giraffes Toward Your North Star »
February 05, 2012
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8353029bf69e2016300d11a93970d
Listed below are links to weblogs that reference Hot Flashes and Opening Lines with Dan O'Day:
Comments
Social Media
My Business First
FLICKR PHOTOS
- www.flickr.com
This is a Flickr badge showing public photos and videos from portlandradio. Make your own badge here.
Recent Posts
- Facebook Fail
- Pandora Still Can't Get No Satisfaction
- Video: Sticky Slogans
- Tim Miles Gets Rave Reviews!
- Tim Miles Part 5 of 5: It’s Elementary
- Video: Sound, The Colors You Can Hear
- Radio Still in High Demand on the Dashboard
- Video: Think Excellence, Not Difference
- Radio and Internet Take the Wheel
- Tim Miles Diagnosis: Company
