In a recent article in eMarketer we got the low down on the problem with Facebook advertising: no one pays attention to them. In a May 2012 poll by the Associated Press (AP) and CNBC, 83% of Facebook users in the USA hardly ever, or never, clicked on online ads or sponsored content when using Facebook.
Although Facebook still has a lot of daily engagement, people don't stay on one page for very long and move quickly from page to page. They aren't interested in the ads. Getting a consumer to click through a brand website is difficult.
Consumers don't like to leave the Facebook environment. “A very common thing for a lot of advertisers is when they try to direct users off of Facebook, they find that their conversion rates are considerably lower than if they try to keep them within the Facebook environment,” says Chad Warren, senior manager of social media product marketing at Adobe.
Let's remember that Radio increases website traffic by 52%, which means using Radio to drive traffic to your Facebook fan page, or to your personal website, is the way to go. Radio starts the conversation, which then leads clients to more direct clicks.
Would you call your iPod or CD a Radio? No. Because Radio is an electromagnetic feed that catches your ear, and you hear live people from far way places. This feed invites you into the world of talk, song, story and news.
A digital music mix is not a Radio.
Apparently, Pandora is learning this lesson the hard way as highly satisfied users are falling away even more rapidly today than they were two years ago, according to a new study by the Bridge Ratings.
"Satisfaction is likely to turn even lower in order to overcome the cost of Pandora's per song royalty rates....There is a good chance that the need to increase ads/hour will grow even faster due to even higher royalty costs in the coming years," says Richard Greenfield in a post on BTIG Research.
This means that the geno project idea may not have been innovative enough to keep people listening. At the end of the day, there is no human interaction. People grow bored. Its initial attraction was no commercials, now that it has commercials people are even less likely to seek it out.
One of the main problems is that the number of songs Pandora has in its index is not very big. Terrestrial Radio has a long history of learning what it takes to keep people listening. And, after all these years it still is the number one place people go to find new music.
How sticky is your slogan? Sticky slogans are slogans that people remember - they get inside your head and don't go away. They make people remember a brand, a product or a campaign. This video shows you how to make yours more memorable.
The results are in. This is what small business owners said about Tim Miles: This is Your Brain on Marketing. There were 42 respondents out of 112 attendees. The entire survey is at the bottom of the page.
Here are the highlights:
100% said they would recommend other business owners to attend a Tim Miles Seminar.
75% were so impressed they want to make time to meet with Tim next time he is in town.
97% said that they will use the information provided to improve their daily business.
62.9% want a workshop designed to help with crafting a marketing position and strategy.
A sampling of what was said about the content of Tim's presentation:
"I saw his presentation in October, but I never get tired of hearing his advice, and I found the personality test fascinating."
"I learned what motivates consumers and when it's useful to market to the various types."
"I like his advertising philosophy and his basics for a well run business."
"Every thing about the distribution funnel diagram."
"The discussion about owning radio real estate before moving on to another station."
"All of it. Some confirmed what I already knew. Thank you for reaffirming the snail mail mailers don't work and to be consistent with message...Most useful is how the brain reacts, and the chocolate ad paradigm."
"Radio takes time so be patient. Treat it like a campaign instead of one commercial forever. Produce a clever slogan or saying that is used on every ad."
"All of it! It was a great presentation and I hope to come back in October!"
"The most memorable quote was, "advertising is the penalty you pay for being unremarkable." I also liked the idea that advertising must engage the mind in specific ways to be effective and something other than white noise."
"I learned the difference between Transactional v Relational Customers."
"Learning about breaking through the broca part of the brain."
"How important telling a story is to getting your message across. Also, being realistic about how many people you want to reach, and customers you can handle well vs people just in the door."
(Bragging Father’s Note: It’s worth pointing out that our son was non-verbal just a couple years ago. We never cease to be awed by his progress, his mind and the patient guidance he receives from his teachers, therapists and classmates.)
The morning after I’d gotten back from speaking to a group of not-for-profit organizations, Will said to me:
“Daddy, you should come speak to my class.”
“Will, what should I talk about?”
“I don’t know. Rachel’s mom talked about Hanukkah. Do you want to talk about Hanukkah?”
“Probably not, buddy.”
“Okay. You think about it.”
So I did.
Listen, I’ve spoken on a stage in front of more than a thousand people, and it didn’t produce more than a flutter of anxiety, but at that moment – trying to imagine holding the interest of a group of forty discerning elementary school students – I nearly soiled one of Baby Sarah’s diapers.
How could I engage them?
Well, with storytelling, I suppose. It’s kinda what I do.
So I thought about every Pixar movie we love and deconstructed a simple, foolproof method for inventing any story that I could then teach to the children.
I think. It’s seemed foolproof. It worked on my son. But – I don’t know if I’ve mentioned this – he’s alarmingly and unfairly intelligent. And handsome.
Daddy’s Fool-proof, Sure-fire, Rock-solid, Lots-of-hyphens Storytelling Formula
Answer these questions:
Who’s your story about?
Is anybody with them? Who?
Where are they going?
Is there a bad guy?
What’s in their way?
How do they get around it?
How do they live happily ever after?
Go ahead, try it. Tell me you couldn’t write a great story following that formula.
Oh, and tell me also – isn’t that pretty much strategic planning? Couldn’t you use it to simplify the problems facing your business? Try it the next time your worries get too big.
This short documentary by Sound Cloud is a collection of insights and opinions from sound experts (music producers, soundscape composers and composers) to explain why sound is so important to the way we connect with the world.
Can you imagine driving without having access to a Radio in your car? Think how awkward that would feel. Even if you had all the bells, whistles and the best the 4G connection the world could offer, wouldn't you feel even slightly disconnected without a Radio?
Apparently, most car consumers think so.
Portable media devices in the car may have become a new trend, but traditional car Radios are still in high demand. “Traditional radio and CD audio remain firmly entrenched in the vehicle from both a device and entertainment standpoint,” wrote Ben Arnold, NPD’s director of industry analysis in a blog post. “But as ownership of mobile devices, digital content and apps expands, consumers will be looking for ways to customize the in-vehicle environment with content and services.”
Seventy-three percent of vehicle owners with an FM radio use it during most car trips. During an unobstructed ride the average commute time in the Portland Metro area is 24 minutes to work and back. However, when you take traffic into account time spent in the car and on the Radio can significantly increase. Despite the big push to create bicycle lanes and light rail lines in recent years, the Portland Metro area remains nearly as car dependent as the Puget Sound and California, according to USA census data.
Who Drives Alone?
Multnomah County 63.4%drive alone to work 35 is the median age $49,171is the median income
Clackamas County 75.5%drive alone daily to work 34.5 is the median age $62,030 is the median income
Washington County 73.8% drive alone daily to work 34.5 is the median age $62,218 is the median income
Clark County 78% drive alone daily to work 34.5 is the median age $62,218 is the median income