Can you imagine driving without having access to a Radio in your car? Think how awkward that would feel. Even if you had all the bells, whistles and the best the 4G connection the world could offer, wouldn't you feel even slightly disconnected without a Radio?
Apparently, most car consumers think so.
Portable media devices in the car may have become a new trend, but traditional car Radios are still in high demand. “Traditional radio and CD audio remain firmly entrenched in the vehicle from both a device and entertainment standpoint,” wrote Ben Arnold, NPD’s director of industry analysis in a blog post. “But as ownership of mobile devices, digital content and apps expands, consumers will be looking for ways to customize the in-vehicle environment with content and services.”
Seventy-three percent of vehicle owners with an FM radio use it during most car trips. During an unobstructed ride the average commute time in the Portland Metro area is 24 minutes to work and back. However, when you take traffic into account time spent in the car and on the Radio can significantly increase. Despite the big push to create bicycle lanes and light rail lines in recent years, the Portland Metro area remains nearly as car dependent as the Puget Sound and California, according to USA census data.
Who Drives Alone?
Multnomah County
63.4% drive alone to work
35 is the median age
$49,171 is the median income
Clackamas County
75.5% drive alone daily to work
34.5 is the median age
$62,030 is the median income
Washington County
73.8% drive alone daily to work
34.5 is the median age
$62,218 is the median income
Clark County
78% drive alone daily to work
34.5 is the median age
$62,218 is the median income
(American Fact Finder Census 2009)
