The results are in. This is what small business owners said about Tim Miles: This is Your Brain on Marketing. There were 42 respondents out of 112 attendees. The entire survey is at the bottom of the page.
Here are the highlights:
- 100% said they would recommend other business owners to attend a Tim Miles Seminar.
- 75% were so impressed they want to make time to meet with Tim next time he is in town.
- 97% said that they will use the information provided to improve their daily business.
- 62.9% want a workshop designed to help with crafting a marketing position and strategy.
A sampling of what was said about the content of Tim's presentation:
"I learned what motivates consumers and when it's useful to market to the various types."
"I like his advertising philosophy and his basics for a well run business."
"Every thing about the distribution funnel diagram."
"The discussion about owning radio real estate before moving on to another station."
"All of it. Some confirmed what I already knew. Thank you for reaffirming the snail mail mailers don't work and to be consistent with message...Most useful is how the brain reacts, and the chocolate ad paradigm."
"Radio takes time so be patient. Treat it like a campaign instead of one commercial forever. Produce a clever slogan or saying that is used on every ad."
"All of it! It was a great presentation and I hope to come back in October!"
"The most memorable quote was, "advertising is the penalty you pay for being unremarkable." I also liked the idea that advertising must engage the mind in specific ways to be effective and something other than white noise."
"I learned the difference between Transactional v Relational Customers."
"Learning about breaking through the broca part of the brain."
"How important telling a story is to getting your message across. Also, being realistic about how many people you want to reach, and customers you can handle well vs people just in the door."