According to the Media Audit, Adults 18+ who are Heavy Radio Users have a total income of $25 Billion...Heavy TV Users are worth $15 Billion. Let's pretend that every Heavy TV viewer is one of those Radio listeners...why would you not want to talk to that other $10 Billion??
Radio is making a difference across a variety of categories from retail, financial to fast food. The strongest voices on Radio have an emotive and rational appeal. You can leverage the most powerful human sense that drives purchasing behavior in the market place: hearing.