Recent studies from Bauer Media debunk rumors that the internet is replacing Radio. 2011 proved that Radio is alive and well and now we have proof that young music fans still use Radio as their first choice for finding out about new music.
The survey was created by Bauer Radio to find out how active online listeners view the role of radio in the music mix.
- 48% of people said radio, making it the number one choice ahead of iPod/MP3 player on 22%.
- 83% chose Radio to find out about new music , followed by ‘through friends’, 53%, and ‘TV Music Channels’, 50%.
- When asked ‘Whose opinion do you trust the most when it comes to new music recommendations?’ 42% picked Radio, followed by ‘Friends’ on 22% and ‘TV Music Channels’ on 11%.
Source: Radio Today Industry News