In the last year more than 600,000 new people started listening to Radio again.
Is it because broadcast airwaves have a secret transmission about the end of the world? Are Millennials finally a little bored with Pandora? Maybe it's because Radio offers a connection that social media does not, like real people, live on the air.
Whatever the case, the facts are in: 93 Percent of Americans still listen to Broadcast Radio.
In a June 13 article, Digital Media News highlighted the significant growth in new listeners who have tuned in to radio in the past year. The publication quoted the latest Arbitron RADAR report, which stated that the growth was spurred by the 18-34 age demographic. The article suggested that this continued growth and maintenance in listenership (at 93% of persons aged 12 and over) can be attributed to radio’s “convenience and ease of use.” To read the article, click “Seriously? 93 Percent of Americans Still Listen to Broadcast Radio.”