As back-to-school and holidays are a crucial time of year for electronics sales, a new study released by The Media Audit reveals good news for computer retailers. Among adults surveyed, the percent of consumers who plan to purchase a new computer in the next twelve months has risen by 5.7%. Among U.S. consumers, 24% plan to purchase a new computer in the next year, compared to 22.7% a year earlier. The new figure represents more than 35.5 million consumers across The Media Audit's 81 measured markets.
Planned purchases of other types of consumer electronics items have been a mixed bag. The same study reveals a downward or flat trend for consumer items such as major household appliances and TV's. According to the study, 10.7% of consumers plan to purchase a major household appliance, compared to 10.8% a year earlier; while 14.1% plan to buy a new TV, compared to 15.1% a year earlier. Read Full Article Here
The Media Audit slideshare above shows that people planning on buying a computer in the Pacific Northwest (Portland Metro and Seattle/Tacoma Metro) rely on Radio and Internet for their purchase. If you are in the electronics business, a strong Radio campaign can help you boost those back-to-school and holiday sales.
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