Radio Today By the Numbers, Insights into the Many Ways Radio Reaches Americans, by Arbitron, is the latest data that reflects how the US makes Radio a part of its life. You can download the entire brochure here.
In the Summer 2012 edition, you’ll find new research showing how Radio is the best media choice to reach grocery shoppers during peak shopping hours. You’ll also discover how Radio reaches 60 million independent voters each week and learn how many billions of dollars Radio listeners spend on children’s apparel each year.
Radio Today by the Numbers uses authoritative research from Arbitron, Scarborough Research, and 2012 USA TouchPoints to quantify how Radio delivers.
This colorful quarterly publication tells:
- Radio’s compelling story
- Agencies how effective Radio is in delivering their ads
- Advertisers the many ways Radio connects with consumers
Put Radio’s compelling numbers to work.