Tim Miles of Wizard of AdsVideo: Good Advertising Starts with StrategyStrategic Planning 1 of 5:Big X. Little x.2 of 5: Reverse Engineering3 of 5: The Same Page4 of 5: Diagnosis: Company
5 of 5: It's Elementary
"Radio is greatly undermonetized. Look at the time people spend listening to radio vs. the money currently being spent to advertise on radio – it’s out of whack."
Sound and Story in a Digital World from Melissa Kunde on Vimeo.
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