In battle there is only one winner, but in business there can be many. The game of business is not about beating the competition it's about emerging as the most unique choice. The question is what do you do that's distinctive and gives your clients a one-of-a-kind experience?
The Harvard Business Review posted a blog, "Stop Competing to Be the Best," by Joan Magretta. The article suggests a different kind of competition: compete to be unique.
Joan says, “Focus on innovating to create superior value for your chosen customers, not on imitating and matching rivals. Give customers real choice and then price becomes only one competitive variable. But understand that doing this profitably means accepting limits and making tradeoffs — you can't meet every need of every customer. Nothing is more absurd — and yet more widespread — than the belief that somehow you can do exactly what everyone else is doing and yet end up with superior results."
She offers the arts as an example to prove this perspective: “There can be many good singers or actors — each outstanding and successful in a distinctive way. Each finds and creates an audience.”
So the question beckons, what makes you unique? And how do you tell that to the market place? Your ability to create a unique and consistent brand in the minds of listeners is up to you.
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- Go to www.JustOneWins.com
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