RadioGuruPdx

Video: Sticky Slogans

How sticky is your slogan? Sticky slogans are slogans that people remember - they get inside your head and don't go away. They make people remember a brand, a product or a campaign. This video shows you how to make yours more memorable.

 

Video: Sound, The Colors You Can Hear

This short documentary by Sound Cloud is a collection of insights and opinions from sound experts (music producers, soundscape composers and composers) to explain why sound is so important to the way we connect with the world.

"Sound" from SoundCloud on Vimeo.

 

 

Video: Think Excellence, Not Difference

Eric Morgenstern, president and CEO of Morningstar Communications, talks about the concept of think excellence, not difference.

 

Video: Sound Makes Magic with the Elderly

The power of sound moves people. Here's proof.  Watch what happens to an old man in a nursing home when the music from his youth enters his ears.

We've all experienced a song that triggers a memory. It’s fascinating.  Research suggests that the last part of the brain affected by Alzheimer’s is the part that remembers music.

Most brands use sound carelessly. How do you use sound?

"Every business is making sound every day, and yet most of it is undesigned, accidental and unconscious – so it would be a miracle if it weren’t undermining the image that business is trying to project. Most major organizations spend millions on looking good, but nothing at all on how they sound."  -  Julian Treasure- The Sound Agency

 

MSNBC: Radio Is Alive!

Melissa Harris-Perry of MSNBC dives into the popularity of Radio and discusses with Brian Lehrer of WNYC, Allison Kilkenny of “Citizen Radio,” and Esther Armah of WBAI, how radio continues to dominate in hyper-local news coverage.

 

Visit msnbc.com for breaking news, world news, and news about the economy

 

 

What Does Your Brand Sound Like?

Express Music does an impressive job of singing the glory of sound marketing. Sonic identities stick in the mind and conjure emotions for your customers. Sound also enhances the potency of your visual brand.

 

A Key Formula for Making Digital More Popular

In Kevin Allocca’s video, “Why Videos go Viral,” he explains that if you try to make a video viral, the odds of it sticking are small. Money spent on video for “viral-marking” is a waste of money unless you do four things that make it stand out and have the help of key influencers to bring it into the public awareness.

If your video is "worth talking about," this is where Radio can take it to the next level. Radio personalities can make a video more popular by talking about it and giving it feature placement on their Facebook page and on stations' websites. DJs can spur conversation, comments and interaction with listeners.  

 

Knowing Where to Begin Your Radio Story

Dan O'Day gives us a great example of a radio commercial for Honda dealers that would have benefited from storytelling skills. The number one rule: skip the intro, begin with action. 

 

Hot Flashes and Opening Lines with Dan O'Day

Telling a story is different than writing one. Getting the right people's attention is key. An ear-catching opening line can make all the difference in a "move-the-needle" radio campaign. 

 

Out Teach Your Competition

Jason Fried is the co-founder and President of 37signals. It is a privately-held Chicago-based company committed to building the best web-based tools possible with the least number of features necessary. Jason believes there's value and beauty in the basics. He promotes the elegance of teaching what you know to gain people's respect, audience and finally, market share.