In a recent article written by Sharlene Sharim in The Media Magazine titled, "The Convergence of Radio," we learn that the power of sound is harmonizing with new technology to create bigger impact for radio listeners. “Video didn’t kill the radio star," Sharim revealed, "And neither have mobile phones, internet, social media or other digital platforms.”
Instead, innovative technology has built new and stronger pathways for Radio. New Radio applications make it possible to use smart phones as Radio alarm clocks, and to remind people of their favorite Radio program. Social media gives audiences the opportunity to meet their DJs in a variety of ways. Instead of calling a talk show or music program, listeners have more interaction opportunities. You can go online while listening to a show and explore websites and post comments and podcasts are available for download. In addition, you can listen to Radio online and on your cell phone.
“Technological change and convergence have been huge complements and probably some of the best things that have happened to Radio,” says Terry Volkwyn, CEO of Primedia Broadcasting.
You can read the full article here.
