A brand entirely built on Radio is a rarity on a national advertising level but not locally. In fact, in the multi-media age it’s very rare for a brand to use only one medium. The key in choosing your preferred medium is identifying what you want to achieve and the best role that each medium can play to accomplish your goals. Below are feature examples from the UK RAB of the way brands have used radio in the mix to build their brands.
Download the case studies here
Auto Glass - Using Radio to drive business efficiency.
Comfort - Radio successfully multiplies the effects of a TV campaign.
Halifax - Harnessing Radio’s ability to connect with young audiences.
Intel C2D Processor - Driving excitement in new technology by association with music.
Maltesers - Reinvigorating a brand through listeners’ love of music.
Nando's - Building brand understanding to drive business.
Operaton Trident - Involving a resistant audience through the listener-DJ relationship.
Powerade - Creating stand out in a competitive market.
Royal Mail Special Delivery - Building brand credibility through beyond the spot activity.
Thomson Cruises - How radio mobilizes listener interest.
UPS - Re-positioning a global brand for a local SME audience.
Vodafone - Using radio programming to build a distinct brand advantage.
3 Mobile - Using listener response to demonstrate a complex product offering.
Transport for London - Connecting with an audience at the right time and the right place
Thanks to the RAB from the UK for these Case Studies.
