According
the U.S. Department of Commerce, the first quarter is red hot for bookstores, office supplies, florists, auto dealers, and real estate. It is also primetime right now to set the ground work for a great first quarter. Radio listeners have money to spend. Will you be the business they spend it with? Who will own their share of mind?
January
Book Stores – January accounts for up to 13.3% of their annual sales.
If you’re a bookstore or you're trying to make the best-seller list, getting on top of people's minds in December through January would be a good way to start the New Year. Portland Metro Radio listener's spending power on average $11,832,000 each month. Seattle/Tacoma Metro Radio listeners spending power on average $16,444,000.
Office Supply Stores – January accounts for almost 10% of their annual sales, really the whole first quarter is big for this industry. It makes sense doesn’t it? People want to get ready, be organized and face the New Year. This category should hit the ground running first quarter. Portland Metro Radio listeners' spending power on average is $15,602,00 each month. Seattle/Tacoma Metro Radio listeners' spending power on average is $27,978,000.
February
Florists – You guessed it, Valentines Day makes this month worth on average 10.5% of their annual sales. The monthly spending power of Radio listeners each month for florists in the Portland Metro area is $3,844,000. The spending power of Seattle/Tacoma area Radio listeners is $5,540,000.
Auto Dealers (Used) – The monthly spending power of Radio listeners this month for used cars is $351,233,000 in the Portland metro area. The spending power of Seattle/Tacoma area Radio listeners is $649,498,000.
Real Estate (New Homes) - Houses light-up this month typically with 9% of annual sales.
March
This is a big month for everything "car"! New, used and car parts are all hot selling items in March. New car dealers sell about 9.2% of their annuals sales. Used car dealers who are on the mind of the masses will achieve about 9.4% of their annuals sales. And, auto part stores see a surge with 8.6% in sales this month.
Portland Metro Radio listeners have the spending power on average of $27,262,000 each month. Seattle/Tacoma Metro Radio listeners have the spending power on average of $49,382,000.
Win With Radio
Inventory is more available in the first quarter so you may be able to negotiate fabulous integrated package with local Radio groups or stations. You can really hit the market running with on-air messages, personality endorsements, online, email, streaming, and social media. There is a real opportunity to stand out and feature high selling solutions for New Year resolution consumers. All these assets can come in handy to create a potent interactive and high-touch marketing solution.
Sources: Data is obtained from the U.S. Department of Commerce and publications focusing on specific industries. “HOT” months (8.6% or more of annual sales). Arbitron Retail Spend 2012 Report for Portland and Seattle.
