According to Diamonds.net, jewelry sales made a big comeback in 2011 and 2012.
"Jewelry store sales in February 2012 rose 18.7 percent year on year to $2.69 billion, according to the government's calculations. For the first two months of the year, jewelry store sales have increased 13 percent year on year to $4.42 billion. Meanwhile, the index for consumer jewelry price inflation in January was at a record high, reflecting price increases of 8 percent from one year earlier, and the index rose 6 percent in February." (Source: Diamonds.net)
Predictions say bobbles are still hot for 2013. Radio has a ready audience for these gems of affection, according to Arbitron in their Spend Report 2012 people in Seattle/Tacoma Metro areas spend about $26 million a month on jewelry and Portland Metro spends about $12 million.
February, May, and December are key months to make sure 2013 is a prosperous year. The US Dept of Commerce says that those three months equal 37.2% annual sales for retail jewelry sales.
Media Audit research shows that Radio and TV are media of choice for jewelry consumers. The PowerPoint above shows the effectiveness in reaching target audiences throughout the year with Radio and TV. Radio is particularly strong in Portland, and for Seattle, Radio rounds out a strong campaign by reaching people who don't watch TV.
