RadioGuruPdx

VIDEO: Success is a Continuous Journey

In his typically candid style, Richard St. John reminds us that success is not a one-way street, but a constant journey. He uses the story of his business' rise and fall to illustrate a valuable lesson -- when we stop trying, we fail.

 

VIDEO: How to Start a Movement

It takes guts to stand out, but worth it. In doing so you could start a movement. if you are the type that is standing alone, remember the importance of nurturing your followers. Because it is your followers that make you a leader. 

 

How Radio Creates Empathy

"The musicality of the human voice is the engine of everything we do." - Jad Abumrad

In this video Radiolab's Jad Abumrad discusses the depth and complexity of the human voice and explains Radio's unique power as a storytelling medium. 

 

Pacific NW is #5 of Top 10 Cat Markets in Northwest

Pacific Northwest Cat Owners 2012 from Melissa Kunde 

How do cat owners in the Portland Metro and Seattle-Tacoma area spent their media day? With Radio and Internet.

If you're in the pet care business Radio is a strong and cost-effective way to move your share of voice and your bottom-line. A new Media Audit study on pet ownership reveals that five of the top ten markets for cat ownership are in the Northwest section of the country. According to the 81 market study, Eugene, Oregon ranks as the top market for cat ownership with nearly half the market (49.1%) who own a cat. The figure is more than double when compared to the general U.S. population, in which 23.8% own a cat.  The national figure represents more than 35 million people across. It is estimated that nearly $58 billion was spent by U.S. consumers on the pet industry in 2011, with advertising spending reaching historic heights in 2009 and 2010.

Consering the average yearly cost of owning a cat is around $600 to $900, there is much to be gained in Radio advertising. Cat lovers spend hundreds in cat food, cat litter, and cat toys, as well as having veterinarian services. When a cat reaches seven years of age, vet costs usually increase due to a yearly blood-screening test, changes in food and additional medical costs to treat conditions such as arthritis, or diabetes, which may develop in the older cat.

The Media Audit Annual Consumer Buying Power provides valuable consumer intelligence that allows local media, and media buyers, to compare the amount spent annually on items such as pet food, pets, supplies, medicine, and pet services by different media audiences, thus allowing advertisers to identify which media can provide the best return on investment.

For more information on this study, or for more information on the Annual Consumer Buying Power Reports, contact The Media Audit.

 

How to Brand Like a Rock Star!

"It was amazing to me that, all of a sudden, I was hearing my music on the radio and coming out of cars. "- Lenny Kravitz

We all know that Radio has launched some of the biggest rock star careers. In addition, some of the most famous brands took the lead in their category because of Radio! 

Whether you're branding a product or a personality this slide presentation will help you tap into your rockstar potential. 

 

 

Ted Talk: How Great Leaders Inspire Action

In this inspiring Ted Talk, Simon Sinek speaks about the value of believing in the 'why', not the 'what' of your product or service. He mentions that the goal of any business is to focus on people who believe what you believe. People buy because of the why of a business. Success comes from the inside out. 

 

Video: Sticky Slogans

How sticky is your slogan? Sticky slogans are slogans that people remember - they get inside your head and don't go away. They make people remember a brand, a product or a campaign. This video shows you how to make yours more memorable.

 

Video: Sound, The Colors You Can Hear

This short documentary by Sound Cloud is a collection of insights and opinions from sound experts (music producers, soundscape composers and composers) to explain why sound is so important to the way we connect with the world.

"Sound" from SoundCloud on Vimeo.

 

 

Video: Think Excellence, Not Difference

Eric Morgenstern, president and CEO of Morningstar Communications, talks about the concept of think excellence, not difference.

 

Video: Sound Makes Magic with the Elderly

The power of sound moves people. Here's proof.  Watch what happens to an old man in a nursing home when the music from his youth enters his ears.

We've all experienced a song that triggers a memory. It’s fascinating.  Research suggests that the last part of the brain affected by Alzheimer’s is the part that remembers music.

Most brands use sound carelessly. How do you use sound?

"Every business is making sound every day, and yet most of it is undesigned, accidental and unconscious – so it would be a miracle if it weren’t undermining the image that business is trying to project. Most major organizations spend millions on looking good, but nothing at all on how they sound."  -  Julian Treasure- The Sound Agency